Year of the Dragon: Top European Clubs Launch Lunar New Year Collections

By Oddixa — 2026-02-17

Manchester City, Tottenham, and PSG are celebrating the Lunar New Year with limited-edition kits, blending global marketing with football tradition.

Football meets cultural celebration as Manchester City, Tottenham Hotspur, and Paris Saint-Germain have officially unveiled their custom collections for the Lunar New Year. Manchester City is leading the charge with a bespoke 'Year of the Dragon' jersey, a move that has become an annual staple for the Premier League champions as they strengthen their brand presence in Asian markets. Following suit, Spurs and PSG have integrated zodiac-inspired motifs into their training gear and matchday apparel, transforming the traditional pitch look into a high-fashion crossover.

For sports bettors, these releases are more than just a merchandising play; they often signal a period of high intensity and commercial focus for the clubs involved. New kit launches frequently coincide with a surge in global viewership, and while a change in attire doesn't alter a team's xG (expected goals), the psychological boost of a branding refresh can sometimes correlate with a strong run of form. Keep a close eye on Manchester City’s upcoming fixtures; as they push for the top of the table, their historical performance during festive branding periods has often been dominant, making them a consistent pick for those looking at Asian Handicap markets or straight win parlays during the holiday window.